If you are with family and intend to visit this beach town about 110kM from Mumbai; I would recommend keep it to day travel only. The hotels available in area like Sai-Inn promise a lot but deliver little. The place is meant primarily for people whom enjoyment means drinking alcohol, lound noisy DJ stuff and uncivilized behaviour in general. This makes things difficult for family outing.
The entry point to beach is dirty but beach in itself is clean and water can be enjoyed a lot. Surrounding in rains are green hills and eye catching fort in sea.